Justifai is an AI platform that enables business users, to deliver measurable outcomes with AI in an ethical and explainable way, minimizing compliance and reputational risk. 

A business user can build ethical and trustworthy AI solutions with real business impact while mitigating risk

Justifai: Ethical. Explainable. Enabling.

ethical AI


Minimize compliance and reputational risk. Justifai builds AI solutions that are ethical by design, so you can safely and securely focus on high impact outcomes.

• Avoid discrimination and bias: automatically detect and avoid data-, and model bias to avoid discrimination.
• Make fair decisions: Justifai solutions deliver fair decisions respecting your values.

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Ensure maximum stakeholder adoption, auditability and transparency. Justifai allows users to build explainable solutions by design.

• Instantly ready for audit: Justifai stores the architecture of all AI solutions built to prove your duty of care.
• Be fully transparent: Justifai provides a clear understanding of model logic and key
decision drivers to allow for easy business validation.
• Increase adoption: Clearly explain predictions and decisions made to foster stakeholder buy-in and adoption.
• Minimize risk: Reduce compliance risk by clearly understanding all drivers leading to a decision.

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Justifai enables a business user to solve business problems with AI that delivers
measurable outcomes.

• Just start: AI expertise at your fingertips. Easily select a use case through a business-user accessible interface.
• Maximize for impact: Specify your business requirements, context and constraints.
Ensure your AI solution is optimized for the right KPI.
• Go into production seamlessly: Prototype AI solutions quickly. Scale and integrate easily.
• Increase adoption: Easily identify the AI solution that meets different stakeholders’ requirements by comparing AI solutions.
• Increase trust: Easily justify the solution and the decisions to all users and stakeholders.

Justifai enables you to create trustworthy solutions that you can instantly productize.

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With Justifai, a business user can create scalable AI solutions with real business impact:

  • Incorporate the business context: specify domain knowledge, objectives and operational constraints in business language.
  • Validate solutions based on business impact, such as financial impact.
  • Prototype AI solutions quickly with Omina’s instantly created production recipes and get early feedback on the business value from business users.
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Justifai creates instantly productized AI solutions you can trust:

  • Avoid fines due to illegal discrimination or reputation loss due to unfair decision making by preferring fair and ethical decisions over maximum accuracy (ethical AI).
  • Fully understand the model’s logic, key drivers and predictions and be able to explain it to stakeholders (explainable AI).
  • Reproduce and audit any AI solution.
  • Keep your data secure, as the best AI solution is identified without uploading the data and it is deployed remotely.

Justifai is ultra secure

Justifai consists of two applications, the client and the engine. The engine runs in the Omina owned cloud environment and contains customer and license information as well as the Omina specific IP. The client is installed inside the client’s infrastructure, during which it is required to specify what data sources the client is allowed to access and where results need to be sent. Data security is provided by the design of the system, the client does not need to be exposed on the internet, but instead the client needs to have outbound connectivity  to poll the engine, regarding the pipeline development. Furthermore, the information that is sent from the client to the engine will never contain any data, but rather descriptions of the data (metadata).

An example would be that if the real data contains a list of temperatures, the metadata that would be sent to the engine would state that it’s a normal distribution with a specific skew and kurtosis. Therefore the design of Justfai ensures that it is fully GDPR compliant as it never transfers data outside of the client’s domain. Lastly, there is no risk of a data breach as the engine cannot access the customer’s data there is no risk of a data breach as the engine cannot access the customer’s data. 

Justifai is scientifically validated

Justifai is developed in collaboration with select partners such as the Vrije Universiteit Brussel (VUB) AI Laboratory.

Justifai’s engine is called Omina Core.

Omina Core uses Hybrid AI, combining symbolic and sub-symbolic AI, to define/refine appropriate AI solution designs (a.k.a. solution recipes) given the metadata describing the actual data and the AI use case requirements.  Rather than trying all possible AI solution designs (e.g. all possible classification methods for a classification problem), it intelligently and efficiently focuses on the relevant AI Solution Designs.

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